Camera and object tracking for CGI integration. — tailored for product launch professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Product Launch sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 3D Tracking delivers measurable results that transform how product launch professionals communicate with their audience.
Product launch events are high-stakes moments where months of development are revealed to the market in minutes. Video production must capture the unveiling with the precision of a live broadcast and the polish of a brand film. Multi-camera setups cover the stage presentation while B-roll teams document audience reactions, demo stations, and media interviews simultaneously. The keynote recording becomes a primary marketing asset distributed across owned channels, often within hours of the event. Teaser campaigns in the weeks before launch build anticipation through countdown content, encrypted reveals, and influencer seeding. Post-launch, the event footage is repurposed into product demo videos, social media cuts, and press kit materials.
Events are ephemeral by nature — video is the only medium that preserves and extends their impact. 87% of event planners now use video for promotion and documentation. The challenge is capturing the energy and atmosphere authentically while managing complex logistics in real-time, often across multiple stages and spaces.
Modern events demand immediate content delivery: social media highlights during the event, same-day teasers, and polished recap films within days. Hybrid events add another layer of complexity with simultaneous live streaming and on-site coverage.
A major tech conference invested in multi-camera production with live streaming and speaker session recordings. The content generated 2.3M views throughout the year and drove 78% of next year's early-bird ticket sales. Individual talk recordings became a lead generation engine for sponsors.
Event video extends ROI far beyond the event date: recap videos increase brand recall by 85%, teaser videos boost pre-registrations by 55%, and speaker session recordings generate qualified leads for 12+ months. Event organizers with strong video strategies see 40% higher sponsor satisfaction and 60% faster sell-out for subsequent editions.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
3D camera tracking (matchmoving) reconstructs the virtual camera movement from your live-action footage so that CG elements can be placed into the scene with accurate perspective, scale, and motion. We solve camera tracks in PFTrack and 3DEqualizer, producing a calibrated 3D camera and point cloud exportable to Maya, Blender, Cinema 4D, or Nuke. This is the essential bridge between real footage and any 3D insertion — text floating in a room, a product on a table, or a building added to a skyline. Turnaround is 1-3 days per shot. We provide the solved camera file plus a test render showing a checkerboard ground plane for alignment verification.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Product Launch brand with professional 3d tracking? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 3d tracking needs for product launch. Free consultation and custom quote — no commitment required.