Camera and object tracking for CGI integration. — tailored for watchmaking professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Watchmaking sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 3D Tracking delivers measurable results that transform how watchmaking professionals communicate with their audience.
Watchmaking video production demands the highest macro cinematography precision in luxury goods — a movement operating at 28,800 vibrations per hour, with components measured in hundredths of a millimeter, must be filmed so that viewers appreciate the engineering without needing a loupe. Specialized rigs include focus-stacking systems for depth-of-field control, microscope-adapted cameras for movement footage, and turntables with programmable rotation speeds to catch dial reflections at precise angles. The visual language distinguishes between manufacture content (showing in-house movement assembly, a story of 200-300 components) and lifestyle positioning (the watch on a wrist during meaningful moments). Distribution spans brand websites, authorized dealer networks, and enthusiast platforms like Hodinkee and Watchfinder. A single watch launch film costs 10,000 to 40,000 euros, while manufacture documentaries can reach 50,000 to 150,000 euros. The KPI is boutique appointment bookings and authorized dealer sell-through.
Luxury fashion demands video that matches the quality and attention to detail of the products themselves. 73% of luxury consumers say video influences their purchase decisions, but the content must elevate the brand rather than cheapen it. The challenge is producing video that feels exclusive and aspirational.
From runway shows to lookbooks, behind-the-scenes craftsmanship stories to influencer collaborations, fashion video must capture fabric movement, color accuracy, and the intangible quality that defines luxury. Each season requires fresh content across multiple platforms, each with different format requirements.
A luxury maison produced a 90-second brand film for their collection launch, combining runway footage with artisan workshop sequences. The film generated 8.3M views across platforms and drove a 42% increase in online store traffic during launch week.
Fashion video delivers premium ROI: lookbook videos increase online conversion by 134%, behind-the-scenes craftsmanship content builds brand heritage perception by 67%, and campaign films on social media generate 4x more engagement than static imagery. Luxury brands with strong video presence report 28% higher brand value perception.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
3D camera tracking (matchmoving) reconstructs the virtual camera movement from your live-action footage so that CG elements can be placed into the scene with accurate perspective, scale, and motion. We solve camera tracks in PFTrack and 3DEqualizer, producing a calibrated 3D camera and point cloud exportable to Maya, Blender, Cinema 4D, or Nuke. This is the essential bridge between real footage and any 3D insertion — text floating in a room, a product on a table, or a building added to a skyline. Turnaround is 1-3 days per shot. We provide the solved camera file plus a test render showing a checkerboard ground plane for alignment verification.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Watchmaking brand with professional 3d tracking? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 3d tracking needs for watchmaking. Free consultation and custom quote — no commitment required.