Camera and object tracking for CGI integration. — tailored for art & culture professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Art & Culture sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 3D Tracking delivers measurable results that transform how art & culture professionals communicate with their audience.
Arts and culture video production serves institutions and creators who must make intangible experiences — the impact of a painting, the energy of a performance, the atmosphere of an exhibition — transmittable through digital media. The challenge is capturing creative work without reducing it to a flat recording. Exhibition documentation requires careful lighting that shows artwork as the curator intended, avoiding reflections on glass, accurate color reproduction, and multiple angles that reveal scale and spatial relationships. Performance capture needs multi-camera coverage, professional audio mixing, and editing that conveys the live energy without the benefit of physical presence. Artist interview and studio visit videos build the narrative context that transforms anonymous artworks into meaningful human expressions. Distribution targets institutional websites, social media, cultural press, and grant/funding application supplements. Budgets range from 1,500-5,000 euros for exhibition documentation to 5,000-20,000 euros for performance films.
Cultural institutions face the challenge of reaching audiences beyond their physical walls. 62% of museum visitors watch online content before visiting, and virtual exhibitions have become essential for global reach. Video must capture the visceral impact of art while respecting the artist's vision and the work's integrity.
From exhibition documentation to artist interviews, performance capture to educational content, cultural video requires sensitivity and technical excellence. Low-light gallery conditions, reflective surfaces, and the need to convey scale and texture all present unique production challenges.
A contemporary art museum produced virtual tour videos of their flagship exhibition. Online viewership reached 2.8M (vs 180K physical visitors), international ticket sales increased 34% for subsequent exhibitions, and the museum's subscriber base grew 156%.
Cultural video amplifies reach exponentially: virtual exhibition videos reach 15x more people than physical visits, artist interview series increase exhibition attendance by 34%, and educational art content builds long-term audience loyalty. Cultural institutions with active video channels report 45% higher membership renewal rates.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
3D camera tracking (matchmoving) reconstructs the virtual camera movement from your live-action footage so that CG elements can be placed into the scene with accurate perspective, scale, and motion. We solve camera tracks in PFTrack and 3DEqualizer, producing a calibrated 3D camera and point cloud exportable to Maya, Blender, Cinema 4D, or Nuke. This is the essential bridge between real footage and any 3D insertion — text floating in a room, a product on a table, or a building added to a skyline. Turnaround is 1-3 days per shot. We provide the solved camera file plus a test render showing a checkerboard ground plane for alignment verification.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Art & Culture brand with professional 3d tracking? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 3d tracking needs for art & culture. Free consultation and custom quote — no commitment required.