First assembly and rough cut to establish story structure. — tailored for designer furniture professionals.
Discover the StudioWe ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.
We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.
Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Designer Furniture sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rough Cut Assembly delivers measurable results that transform how designer furniture professionals communicate with their audience.
Designer furniture brands sell pieces that function as both practical objects and artistic statements, requiring video that communicates craftsmanship, material quality, and design intention simultaneously. Factory and workshop footage showing how a chair is bent, a table joined, or an upholstery frame constructed reveals the engineering behind objects that appear simple. Designer interview videos where the creator explains their influences, material choices, and the problem they set out to solve provide the narrative context that transforms furniture from commodity into collectible. Lifestyle integration videos showing pieces in real homes — not sterile showrooms — help customers envision the furniture in their own spaces. Trade fair booth coverage at events like Salone del Mobile and Maison & Objet connects the brand with the professional audience of architects and interior designers who specify furniture for large-scale projects.
Interior design is visual transformation at its finest — and before/after video is its most compelling format. 73% of homeowners use video for design inspiration before starting a project. The challenge is accurately showing spatial relationships, material textures, and lighting effects that define a space's atmosphere.
Designers must showcase their portfolio through room tours, renovation timelapses, and material selections while making their creative process transparent. The trend toward virtual consultations demands high-quality video that can replace in-person meetings.
An interior designer launched a before/after transformation video series on social media. The content garnered 1.2M followers across platforms, generating €400K in annual project inquiries and a book deal based on the designer's visual storytelling approach.
Interior design video drives premium positioning: before/after transformation videos generate 5x more engagement than static photos, room tour videos increase project inquiries by 85%, and material showcase content reduces client indecision by 40%. Designers with strong video portfolios command 35% higher project fees.
1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.
2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.
3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.
4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.
The rough cut is your project's first structural draft — a working assembly that shows the story in sequence before any fine-tuning. We lay out all selected takes in order, establish approximate timing, and flag sections that need reshoots or additional coverage. This stage is about validating the narrative direction, not polishing transitions. Turnaround is 2-4 days from receipt of organized footage. We deliver the rough cut via Frame.io or a private review link with timecoded commenting enabled, so your feedback is precise and actionable.
You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).
Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10
Ready to elevate your Designer Furniture brand with professional rough cut assembly? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rough cut assembly needs for designer furniture. Free consultation and custom quote — no commitment required.