First assembly and rough cut to establish story structure. — tailored for commercial space professionals.
Discover the StudioWe ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.
We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.
Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Commercial Space sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rough Cut Assembly delivers measurable results that transform how commercial space professionals communicate with their audience.
Commercial retail spaces — storefronts, restaurant units, and street-level boutiques — are sold on location, foot traffic, and storefront visibility. Video captures these qualities dynamically: time-lapse footage of pedestrian flow past the property at different times of day, interior walk-throughs showing layout flexibility and natural light, and neighborhood-context shots revealing nearby anchor tenants, transit stops, and parking. For landlords with multiple vacancies, portfolio videos comparing available units with different configurations and price points help retailers match the right space to their concept. These videos power commercial real-estate listing portals, landlord marketing websites, Google Business profiles for available spaces, agent email outreach campaigns, and LinkedIn ads targeting franchise development managers and independent retail entrepreneurs scouting locations.
Commercial real estate requires a fundamentally different video approach than residential. Decision-makers need to assess space efficiency, technology infrastructure, accessibility, and business environment — often without the ability to visit in person. Virtual tours save expensive executive travel time and accelerate leasing decisions.
Commercial properties must convey prestige, functionality, and location advantages simultaneously. Business parks, flexible offices, and coworking spaces each require distinct visual approaches tailored to their target tenants.
A business park created cinematic workspace films showcasing amenities, transport links, and the working atmosphere. Occupancy reached 96% within 6 months of the campaign launch — up from 78%. The videos attracted 45% more international tenant inquiries as decision-makers could evaluate the space remotely.
Commercial real estate video delivers premium leasing results: workspace videos reduce physical visits needed by 60%, amenity showcase videos increase perceived value by 35%, and location films attract 45% more international tenants. Properties with professional video content achieve full occupancy 40% faster than comparable spaces without.
1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.
2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.
3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.
4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.
The rough cut is your project's first structural draft — a working assembly that shows the story in sequence before any fine-tuning. We lay out all selected takes in order, establish approximate timing, and flag sections that need reshoots or additional coverage. This stage is about validating the narrative direction, not polishing transitions. Turnaround is 2-4 days from receipt of organized footage. We deliver the rough cut via Frame.io or a private review link with timecoded commenting enabled, so your feedback is precise and actionable.
You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).
Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10
Ready to elevate your Commercial Space brand with professional rough cut assembly? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rough cut assembly needs for commercial space. Free consultation and custom quote — no commitment required.