First assembly and rough cut to establish story structure. — tailored for food truck professionals.
Discover the StudioWe ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.
We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.
Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Food Truck sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rough Cut Assembly delivers measurable results that transform how food truck professionals communicate with their audience.
Food truck video thrives on the energy of street food culture — the flames licking a grill, the rapid assembly of tacos or smash burgers, the queue of eager customers, and the personality of the truck itself as a mobile brand. This is one of the few restaurant sub-segments where smartphone-shot, slightly raw content outperforms polished production because authenticity is the core brand value. TikTok and Instagram Reels are the primary discovery channels, with location-tagged posts driving immediate foot traffic. The unique challenge is filming in uncontrolled outdoor environments: changing weather, crowd noise, and inconsistent lighting. Content should emphasize the truck's schedule and location rotation to drive same-day visits. Budgets are modest (300-1,500 euros per shoot), but consistent weekly posting generates compounding local awareness. The KPI that matters most is daily revenue variance correlated with posting frequency.
Restaurants with video on Google My Business receive 35% more reservations. Food content is inherently visual, yet capturing dishes at their most appetizing requires specialized food styling, lighting, and timing — most dishes have a "beauty window" of just 5-10 minutes.
Modern diners check video reviews and social content before choosing where to eat. 87% of consumers say video influences their restaurant choice. The challenge is creating content that conveys taste, texture, and atmosphere through a screen.
A Michelin-starred restaurant produced a 6-episode chef's table series showing the preparation of signature dishes. The series generated 800K views, led to a 3-month waiting list, and earned press coverage in national food magazines.
Professional food video drives measurable business results: menu videos increase average ticket by 15-22%, chef portrait videos build trust and personal connection, and social media food content generates organic reach 3x higher than any other content type in hospitality.
1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.
2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.
3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.
4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.
The rough cut is your project's first structural draft — a working assembly that shows the story in sequence before any fine-tuning. We lay out all selected takes in order, establish approximate timing, and flag sections that need reshoots or additional coverage. This stage is about validating the narrative direction, not polishing transitions. Turnaround is 2-4 days from receipt of organized footage. We deliver the rough cut via Frame.io or a private review link with timecoded commenting enabled, so your feedback is precise and actionable.
You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).
Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10
Ready to elevate your Food Truck brand with professional rough cut assembly? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rough cut assembly needs for food truck. Free consultation and custom quote — no commitment required.