Skip to main content

Rough Cut Assembly for Digital Art

Professional video production services

First assembly and rough cut to establish story structure. — tailored for digital art professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Footage Review & Selects

We ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.

Technical details
Proxy workflow in Premiere Pro, multi-cam sync with PluralEyes, organized bin structure by scene and take number.
02

Rough Cut & Narrative

We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.

Technical details
Timeline assembly in Premiere Pro or DaVinci Resolve, J/L-cuts, match cuts, and dynamic pacing adjustments.
03

Fine Cut & Delivery

Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.

Technical details
Final mix at -14 LUFS, ProRes 422 HQ master, H.265 web delivery, 16:9/9:16/1:1 exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Digital Art Needs Rough Cut Assembly

In the Digital Art sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rough Cut Assembly delivers measurable results that transform how digital art professionals communicate with their audience.

Specific Challenges for Digital Art

Digital art video production documents creative work that exists primarily in digital form — generative algorithms, interactive installations, VR experiences, AI-assisted compositions, and NFT collections that challenge traditional definitions of art and ownership. Screen capture of the creative process (coding generative art in Processing or TouchDesigner, sculpting in ZBrush, compositing in Nuke) reveals the technical skill behind work that audiences often dismiss as "computer-made." Exhibition documentation of immersive installations (teamLab, Refik Anadol) requires wide-angle lenses, stabilized movement through spaces, and careful color management to represent projected and LED-displayed work accurately. The audience spans tech-savvy collectors, institutional curators exploring digital acquisition, and online communities on platforms like SuperRare, Foundation, and Art Blocks. Artist process documentaries that demystify the code-to-canvas pipeline build credibility and market value. Distribution targets art and technology publications, social media, gallery partner channels, and digital art marketplace profiles. Budgets range from 1,000-3,000 euros for process documentation to 5,000-15,000 euros for exhibition and artist profile films.

Video Challenges in Digital Art

Documenting and Democratizing Art

Cultural institutions face the challenge of reaching audiences beyond their physical walls. 62% of museum visitors watch online content before visiting, and virtual exhibitions have become essential for global reach. Video must capture the visceral impact of art while respecting the artist's vision and the work's integrity.

From exhibition documentation to artist interviews, performance capture to educational content, cultural video requires sensitivity and technical excellence. Low-light gallery conditions, reflective surfaces, and the need to convey scale and texture all present unique production challenges.

Success Stories & Case Studies

Museum Virtual Exhibition

A contemporary art museum produced virtual tour videos of their flagship exhibition. Online viewership reached 2.8M (vs 180K physical visitors), international ticket sales increased 34% for subsequent exhibitions, and the museum's subscriber base grew 156%.

Key Benefits for Digital Art

Audience Expansion & Cultural Impact

Cultural video amplifies reach exponentially: virtual exhibition videos reach 15x more people than physical visits, artist interview series increase exhibition attendance by 34%, and educational art content builds long-term audience loyalty. Cultural institutions with active video channels report 45% higher membership renewal rates.

Our Rough Cut Assembly Process

Professional Editing Workflow

1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.

2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.

3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.

4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.

What Makes Rough Cut Assembly Unique

The rough cut is your project's first structural draft — a working assembly that shows the story in sequence before any fine-tuning. We lay out all selected takes in order, establish approximate timing, and flag sections that need reshoots or additional coverage. This stage is about validating the narrative direction, not polishing transitions. Turnaround is 2-4 days from receipt of organized footage. We deliver the rough cut via Frame.io or a private review link with timecoded commenting enabled, so your feedback is precise and actionable.

What You Receive

You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).

Technical Specifications

Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10

Getting Started with Rough Cut Assembly for Digital Art

Ready to elevate your Digital Art brand with professional rough cut assembly? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your rough cut assembly needs for digital art. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions