Digital special effects for impactful visual elements. — tailored for tires & accessories professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Tires & Accessories sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Special Effects delivers measurable results that transform how tires & accessories professionals communicate with their audience.
Tire and auto accessory video production serves a market where the product itself is visually undifferentiated — one black tire looks much like another to the average consumer. The content strategy must focus on performance demonstration rather than product beauty: wet-braking distance comparisons, snow traction tests, noise level measurements at highway speed, and wear-rate time-lapses over months of use. Installation process videos reduce customer anxiety about purchasing online versus at a physical store. Seasonal content (winter tire changeover guides in October, summer tire comparisons in March) drives search traffic at peak buying moments. For accessories (roof racks, floor mats, dash cams), unboxing and installation tutorials are the highest-converting content. Distribution targets YouTube (the #1 platform for tire research), Google Shopping, and marketplace listings. Budgets range from 500-1,500 euros per product comparison video, with tire brands investing 10,000-40,000 euros annually in content programs.
Automotive purchases are deeply emotional — 70% of car buyers watch video before visiting a dealership. The challenge is creating content that conveys driving experience, interior quality, and brand prestige through a screen. Each vehicle segment (luxury, sport, electric, commercial) requires a distinct visual approach.
Dealerships compete for local visibility while manufacturers need global campaigns. Test drive videos, virtual showroom tours, and detailing content all serve different stages of the buyer journey. Electric vehicles add new challenges — communicating technology benefits without traditional engine sound.
A luxury car dealership created cinematic walkaround videos for every vehicle in stock. Online inquiries increased 92%, test drive bookings rose 45%, and average time-to-sale decreased by 8 days as customers arrived pre-qualified.
Automotive video accelerates every stage: vehicle walkaround videos increase qualified leads by 65%, test drive videos reduce showroom visits needed by 30%, and lifestyle brand films increase brand consideration by 48%. Dealerships with video-first digital strategies report 35% higher customer lifetime value.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
Special effects cover the broad category of visual enhancements that alter reality in your footage — explosions, fire, rain, snow, smoke, electrical arcs, and environmental destruction. We use a combination of stock element compositing, Houdini simulations, and After Effects particle systems depending on the scale and budget. Each effect is color-matched, shadow-integrated, and motion-tracked to your plate. This service differs from compositing (which is assembly) in that we generate the effects themselves. A single VFX shot takes 2-5 days; we recommend sending us a shot list early so we can plan the pipeline and batch similar effects together.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Tires & Accessories brand with professional special effects? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your special effects needs for tires & accessories. Free consultation and custom quote — no commitment required.