Broadcast-standard color correction for delivery specs. — tailored for running professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Running sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Colorimetric Correction delivers measurable results that transform how running professionals communicate with their audience.
Running video production captures a sport that is visually simple — one person moving forward — and must find ways to make it visually compelling through creative camera work, environmental storytelling, and the runner's internal narrative. Pacing car rigs, drone tracking shots along trails, and GoPro-mounted POV footage create dynamic perspectives on what is inherently repetitive motion. The content splits between race event coverage (marathon finish lines, trail ultra footage, color run spectacles), brand ambassador athlete profiles, and running gear review content. The target audience ranges from casual 5K joggers to ultra-marathon athletes, each seeking very different content. Shoe brand and apparel sponsors are the primary commercial drivers, investing 10,000-100,000 euros in athlete-centric campaign films. Running event organizers spend 3,000-15,000 euros on after-movies that drive next-year registrations. The KPIs are event registration conversion from video views, shoe model sell-through rates, and Strava community engagement for brand-affiliated content.
Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.
Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.
The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.
A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.
A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.
Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.
For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
Colorimetric correction is the technical foundation that comes before creative grading — it ensures every shot is properly exposed, white-balanced, and free of color casts. We match shots within a scene so that skin tones, white objects, and background colors are consistent regardless of changing daylight or mixed lighting on set. We use vectorscope, waveform, and histogram analysis in DaVinci Resolve to make objective, measured adjustments. This service is essential for multicam shoots, multi-day productions, and any project where footage from different cameras or lenses needs to look unified. Turnaround is 1-2 days for up to 30 minutes of content.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Running brand with professional colorimetric correction? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your colorimetric correction needs for running. Free consultation and custom quote — no commitment required.