SDR to HDR conversion with expanded dynamic range. — tailored for press agency professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Press Agency sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, HDR Conversion delivers measurable results that transform how press agency professionals communicate with their audience.
Press agencies supply video to clients worldwide under extreme time pressure, making speed and reliability the primary production values. Breaking news footage must be shot, edited, and distributed within minutes, requiring field operators who can work solo with compact, reliable equipment. Wire video follows strict formatting standards: specific durations, mandatory shot sequences, standardized lower thirds, and neutral editorial framing. Agencies maintain global stringer networks that require regular training on equipment operation, editorial standards, and safety protocols. Feature video packages — longer-form content for weekend programming or magazine shows — offer higher margins but require more production time. The archive is itself a valuable asset, with historical footage generating licensing revenue decades after capture.
82% of internet traffic is now video content. Media companies must produce broadcast-quality video at editorial speed and scale. The shift from text-first to video-first newsrooms demands new workflows, skills, and equipment — while maintaining journalistic standards and editorial integrity.
Digital media competes for attention in 15-second increments. Content must hook viewers instantly, work silently with captions, and adapt to multiple platform formats. Traditional media must reinvent itself while digital-native outlets raise production quality expectations.
A digital news outlet pivoted to video-first content strategy. Their audience tripled in 18 months, advertising revenue grew 230%, and they secured a distribution deal with a major streaming platform based on the quality of their documentary content.
Media video drives sustainable growth: video news content generates 6x more social shares than text, multi-format repurposing extends content lifespan 5x, and video-first newsrooms see 65% higher audience engagement. Media brands with strong video presence command 3x higher CPM rates from advertisers.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
HDR conversion transforms your SDR content into HDR10, HDR10+, or Dolby Vision formats — or converts HDR masters down to SDR for legacy displays. We handle the full technical pipeline: color space conversion (Rec.709 to Rec.2020), PQ or HLG transfer function application, MaxCLL/MaxFALL metadata generation, and Dolby Vision XML sidecar creation if required. This service is critical for platform delivery where HDR is expected (Netflix, Apple TV+, YouTube HDR). We work in DaVinci Resolve's HDR grading workspace and deliver verified masters with full QC reports. Turnaround is 2-4 days depending on content length and target format count.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Press Agency brand with professional hdr conversion? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your hdr conversion needs for press agency. Free consultation and custom quote — no commitment required.