Skip to main content

Live Streaming for B2B SaaS

Professional video production services

Professional live stream with multi-camera setups. — tailored for b2b saas professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Pre-Production Planning

Location scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.

Technical details
Location recce with reference photos, equipment manifest, talent call sheets, and weather contingency plans.
02

On-Set Filming

Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.

Technical details
RED/ARRI/Sony cinema cameras, Angenieux zooms, Sennheiser wireless, Ronin 2 stabilization, LED panels.
03

Media Backup & Handover

Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.

Technical details
Dual SSD backup on set, checksum verification, organized folder structure, shot log with scene/take metadata.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why B2B SaaS Needs Live Streaming

In the B2B SaaS sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Live Streaming delivers measurable results that transform how b2b saas professionals communicate with their audience.

Specific Challenges for B2B SaaS

B2B SaaS products are sold to committees — procurement, IT, end-users, and executives all need different video content addressing their specific concerns. Feature-demo videos for end-users show daily workflow improvements; security and compliance overview videos for IT teams detail SOC2 certification, GDPR controls, and SSO integration; ROI-calculator walkthrough videos for executives translate subscription costs into measurable business outcomes. Customer testimonial videos from recognizable company logos carry outsized credibility in B2B. These videos populate the website's product pages, Gartner Peer Insights profiles, G2 review listings, sales-team enablement libraries, and ABM (account-based marketing) campaigns targeting specific prospect companies on LinkedIn.

Video Challenges in B2B SaaS

Moving Fast Without Sacrificing Quality

SaaS startups need video at every growth stage: explainer videos for awareness, product demos for conversion, onboarding tutorials for retention, and investor pitch materials for fundraising. Speed is critical — content must ship alongside features in sprint cycles, not lag behind by weeks.

Budget constraints mean every video must deliver maximum ROI. The challenge is producing professional content that matches the pace of product development while maintaining brand consistency across an ever-growing content library.

Success Stories & Case Studies

B2B SaaS — Product-Led Growth

A B2B SaaS platform created a library of product walkthrough videos and feature announcement clips. Free-to-paid conversion improved 67%, support ticket volume decreased 35%, and the video library became the #1 resource cited by customers during onboarding satisfaction surveys.

Key Benefits for B2B SaaS

Conversion, Retention & Fundraising

SaaS video delivers compounding returns: product demo videos improve conversion by 67%, customer success stories reduce churn by 28%, and investor pitch videos increase funding success rate by 2.5x. SaaS companies with video-first product marketing see 40% lower customer acquisition costs and 55% higher trial-to-paid conversion rates.

Our Live Streaming Process

Production Process

1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.

2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.

3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.

4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.

What Makes Live Streaming Unique

Live capture covers real-time event filming with simultaneous streaming capability — conferences, webinars, product launches, award ceremonies, and sports events. We deploy a mobile production unit with video switcher (ATEM Mini Extreme or Tricaster), multiple camera feeds, program monitoring, and direct output to streaming platforms (YouTube Live, Vimeo, custom RTMP). An on-site technical director handles live switching while camera operators follow a pre-planned shot sheet. This differs from multicam capture because the output is a live-switched program feed, not just raw angles. Standard setup includes 3 cameras, audio, streaming, and recording backup. We also deliver the ISO recordings for post-event editing.

What You Receive

You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.

Technical Specifications

Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig

Getting Started with Live Streaming for B2B SaaS

Ready to elevate your B2B SaaS brand with professional live streaming? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your live streaming needs for b2b saas. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Live Streaming for B2B SaaS | O'Yelen Studio