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Text Animation for Banking

Professional video production services

Kinetic typography and dynamic text effects. — tailored for banking professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Concept & Storyboard

We translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.

Technical details
Storyboard frames in Illustrator, animatic preview in After Effects, style frame approval before animation.
02

Asset Design & Animation

Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.

Technical details
Vector assets in Illustrator, animation in After Effects/Cinema 4D, Lottie export for web integration.
03

Sound Design & Render

Custom sound effects, music selection, voiceover integration, and final render in all required formats.

Technical details
Audio mix in Audition, Lottie/JSON for web, ProRes 4444 with alpha, H.265 for social, GIF for email.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Banking Needs Text Animation

In the Banking sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Text Animation delivers measurable results that transform how banking professionals communicate with their audience.

Specific Challenges for Banking

Bank video production serves multiple audiences simultaneously: retail customers (accounts, cards, mortgages), business clients (credit lines, treasury management), and internal communications (training, culture). The content challenge is humanizing an institution that customers often perceive as impersonal and fee-driven. Customer story videos featuring real clients (small business owners who grew with the bank's support, families who achieved homeownership) build emotional connection. Digital banking tutorial videos (mobile app navigation, online transfer setup, security features) reduce call center volume by 15-25% per topic covered. Branch transformation videos showcasing modernized spaces with advisory lounges and digital stations signal innovation. Regulatory compliance is strict: all marketing content must include ACPR/AMF disclaimers in France, FCA notices in the UK. Budgets range from 5,000-15,000 euros per customer story to 50,000-200,000 euros for brand campaigns.

Video Challenges in Banking

Making Finance Accessible and Trustworthy

Financial services face a dual challenge: complex products that need simplification, and a trust deficit that video can uniquely address. 83% of consumers prefer learning about financial products through video, yet compliance requirements make every word legally consequential.

From animated explainers for investment products to executive thought leadership for institutional trust, financial video must be simultaneously educational, compliant, and engaging. The regulatory environment (AMF, FCA, SEC) adds layers of review and approval.

Success Stories & Case Studies

Digital Bank Onboarding

A neobank created animated onboarding videos explaining their products. Customer activation rate improved 56%, support calls decreased 42%, and NPS score increased from 38 to 62 within 6 months of implementation.

Key Benefits for Banking

Trust Building & Client Acquisition

Financial video builds trust at scale: advisor introduction videos increase meeting booking rates by 78%, product explainer videos reduce churn by 23%, and animated annual reports increase stakeholder engagement by 55%. Fintech brands with video-first strategies acquire customers at 40% lower CAC.

Our Text Animation Process

Motion Design Process

1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.

2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.

3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.

4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.

What Makes Text Animation Unique

Text animation makes written messages move, emphasizing key words and guiding the viewer's reading path. We animate headlines, statistics, quotes, and calls-to-action using scale, position, rotation, and opacity keyframes — timed to voiceover or music beats. This is not the same as typographic animation (which focuses on letterform artistry); text animation is functional, ensuring your message is read and retained. We deliver 5-15 second clips sized for your target platform (16:9, 9:16, 1:1) within 2-3 business days. Bulk pricing is available for series of 10+ clips.

What You Receive

You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.

Technical Specifications

Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie

Getting Started with Text Animation for Banking

Ready to elevate your Banking brand with professional text animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your text animation needs for banking. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Text Animation for Banking | O'Yelen Studio