Character design and animation with personality. — tailored for tires & accessories professionals.
Discover the StudioWe translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.
Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.
Custom sound effects, music selection, voiceover integration, and final render in all required formats.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Tires & Accessories sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Character Animation delivers measurable results that transform how tires & accessories professionals communicate with their audience.
Tire and auto accessory video production serves a market where the product itself is visually undifferentiated — one black tire looks much like another to the average consumer. The content strategy must focus on performance demonstration rather than product beauty: wet-braking distance comparisons, snow traction tests, noise level measurements at highway speed, and wear-rate time-lapses over months of use. Installation process videos reduce customer anxiety about purchasing online versus at a physical store. Seasonal content (winter tire changeover guides in October, summer tire comparisons in March) drives search traffic at peak buying moments. For accessories (roof racks, floor mats, dash cams), unboxing and installation tutorials are the highest-converting content. Distribution targets YouTube (the #1 platform for tire research), Google Shopping, and marketplace listings. Budgets range from 500-1,500 euros per product comparison video, with tire brands investing 10,000-40,000 euros annually in content programs.
Automotive purchases are deeply emotional — 70% of car buyers watch video before visiting a dealership. The challenge is creating content that conveys driving experience, interior quality, and brand prestige through a screen. Each vehicle segment (luxury, sport, electric, commercial) requires a distinct visual approach.
Dealerships compete for local visibility while manufacturers need global campaigns. Test drive videos, virtual showroom tours, and detailing content all serve different stages of the buyer journey. Electric vehicles add new challenges — communicating technology benefits without traditional engine sound.
A luxury car dealership created cinematic walkaround videos for every vehicle in stock. Online inquiries increased 92%, test drive bookings rose 45%, and average time-to-sale decreased by 8 days as customers arrived pre-qualified.
Automotive video accelerates every stage: vehicle walkaround videos increase qualified leads by 65%, test drive videos reduce showroom visits needed by 30%, and lifestyle brand films increase brand consideration by 48%. Dealerships with video-first digital strategies report 35% higher customer lifetime value.
1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.
2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.
3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.
4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.
Character animation gives a unique illustrated persona to your brand — a mascot, spokesperson, or recurring figure that audiences recognize and connect with. We design the character from scratch (or adapt your existing one), build a rigged puppet in After Effects or Spine, and animate it with lip-sync, gestures, and expressive body language. This differs from generic 2D animation because the focus is entirely on a single character's performance and personality. A 30-second scene takes 2-3 weeks; we also offer character sheets and style guides for future reuse across campaigns.
You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.
Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie
Ready to elevate your Tires & Accessories brand with professional character animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your character animation needs for tires & accessories. Free consultation and custom quote — no commitment required.