Character design and animation with personality. — tailored for lighting design professionals.
Discover the StudioWe translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.
Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.
Custom sound effects, music selection, voiceover integration, and final render in all required formats.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Lighting Design sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Character Animation delivers measurable results that transform how lighting design professionals communicate with their audience.
Lighting design is the most transformative element in any interior, yet it is the hardest to communicate through video — screens emit their own light, making faithful reproduction of a luminaire's effect on a room technically challenging. Production must demonstrate the warmth of a pendant light over a dining table, the drama of a sculptural floor lamp casting shadows, and the functionality of task lighting at a desk through careful camera exposure and color grading. Product demonstration videos showing dimming capabilities, color temperature adjustment, and the difference between direct and indirect illumination educate buyers about features they may not have considered. Designer collaboration stories, manufacturing process footage of hand-blown glass or bent metal, and installation tutorial content round out the content library. The growing smart lighting segment requires tutorial content explaining app controls and scene programming.
Interior design is visual transformation at its finest — and before/after video is its most compelling format. 73% of homeowners use video for design inspiration before starting a project. The challenge is accurately showing spatial relationships, material textures, and lighting effects that define a space's atmosphere.
Designers must showcase their portfolio through room tours, renovation timelapses, and material selections while making their creative process transparent. The trend toward virtual consultations demands high-quality video that can replace in-person meetings.
An interior designer launched a before/after transformation video series on social media. The content garnered 1.2M followers across platforms, generating €400K in annual project inquiries and a book deal based on the designer's visual storytelling approach.
Interior design video drives premium positioning: before/after transformation videos generate 5x more engagement than static photos, room tour videos increase project inquiries by 85%, and material showcase content reduces client indecision by 40%. Designers with strong video portfolios command 35% higher project fees.
1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.
2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.
3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.
4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.
Character animation gives a unique illustrated persona to your brand — a mascot, spokesperson, or recurring figure that audiences recognize and connect with. We design the character from scratch (or adapt your existing one), build a rigged puppet in After Effects or Spine, and animate it with lip-sync, gestures, and expressive body language. This differs from generic 2D animation because the focus is entirely on a single character's performance and personality. A 30-second scene takes 2-3 weeks; we also offer character sheets and style guides for future reuse across campaigns.
You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.
Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie
Ready to elevate your Lighting Design brand with professional character animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your character animation needs for lighting design. Free consultation and custom quote — no commitment required.