Character design and animation with personality. — tailored for edtech professionals.
Discover the StudioWe translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.
Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.
Custom sound effects, music selection, voiceover integration, and final render in all required formats.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the EdTech sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Character Animation delivers measurable results that transform how edtech professionals communicate with their audience.
Edtech video production is shaped by a fundamental paradox: the product is about learning, so the video itself must teach effectively while also selling. Demo videos that fail to actually explain something useful feel hollow to an educator audience that values substance over style. The content ecosystem includes product demo walkthroughs for school administrators (showing dashboard analytics, student tracking, and curriculum alignment), classroom integration case studies filmed in real schools, and student/teacher testimonial content captured during actual use. The buyer journey is complex: teachers discover on social media, administrators evaluate on the website, and procurement committees review formal presentations. Seasonal timing matters — back-to-school (August-September) and budget allocation periods (January-March) are the critical content windows. Budgets range from 2,000 to 12,000 euros per video, with annual content plans for well-funded edtech companies reaching 40,000-80,000 euros spanning product, brand, and recruitment content.
Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.
Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.
A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.
Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.
1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.
2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.
3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.
4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.
Character animation gives a unique illustrated persona to your brand — a mascot, spokesperson, or recurring figure that audiences recognize and connect with. We design the character from scratch (or adapt your existing one), build a rigged puppet in After Effects or Spine, and animate it with lip-sync, gestures, and expressive body language. This differs from generic 2D animation because the focus is entirely on a single character's performance and personality. A 30-second scene takes 2-3 weeks; we also offer character sheets and style guides for future reuse across campaigns.
You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.
Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie
Ready to elevate your EdTech brand with professional character animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your character animation needs for edtech. Free consultation and custom quote — no commitment required.